Music Video

Magazine Terminology

Headline

Main story in the image

Drop Capitals

Really big letter, which start off an article

Puffs

Colourful boxes promoting features inside the magazine 

Sell Lines 

Text on the cover that helps to sell the magazine to the audience

Lead

The introductory paragraph of an article. Usually written in bold or capitals.

House Style

A magazine's distinctive design that distinguishes it from its competitors

Copy 

The Main Text

Anchorage Text

The way in which text helps to pin down the meaning of a picture and vice versa

Strap Line

Memorable phrase that is recognisable to a brand

Slogan

A Motto

Pugs

Placed at the top left and right hand corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.

Banner

Text, which stands out because its on a coloured background

Masthead

Name of the magazine

Buzz Words

"Wow", "Exclusive", "Free" are all examples of Buzz Words.

Caption 

Description of an image