Headline
Main story in the image
Drop Capitals
Really big letter, which start off an article
Puffs
Colourful boxes promoting features inside the magazine
Sell Lines
Text on the cover that helps to sell the magazine to the audience
Lead
The introductory paragraph of an article. Usually written in bold or capitals.
House Style
A magazine's distinctive design that distinguishes it from its competitors
Copy
The Main Text
Anchorage Text
The way in which text helps to pin down the meaning of a picture and vice versa
Strap Line
Memorable phrase that is recognisable to a brand
Slogan
A Motto
Pugs
Placed at the top left and right hand corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.
Banner
Text, which stands out because its on a coloured background
Masthead
Name of the magazine
Buzz Words
"Wow", "Exclusive", "Free" are all examples of Buzz Words.
Caption
Description of an image
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